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Why Craft?

Why Craft

Because we fuse our tech experience with our belief in the power of words – to illuminate the obscure, to translate the bewildering and to spark emotion.

We specialise in simplifying complex tech subjects, turning tricky-to-grasp topics into clear, compelling content. Focusing on the human benefits huddled behind the gadgets and gizmos.

Cutting through the jargon and buzzwords to the heart of what you’re saying and saying it in a way that’s clear and engaging.

This transforms work that’s just okay, into work that’s just exceptional.

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We're Craft

We make your brand more successful by partnering with you to craft exactly the right words for what you do. Every time. We’ve arrived here via shiny London advertising agencies, client-side secret missions and everything in between.


writes copy, develops training, has ideas.


keeps the wheels turning, herds cats.


writes cracking copy, develops concepts.


writes top copy, has ideas.


has awesome ideas, shoots and edits film.

Our wider family

Craft is a team of writers and thinkers. But we also work with experts in many other fields to offer you a more complete service. It’s a growing family, but here are just a few of the extra skills we offer.

Branding and Design

Orangery Creative We’ve been working with Orangery since 2017. From the very beginning it’s been a productive and enriching relationship and we’ve produced some lovely work together. It’s a joy to collaborate with such talented and genuinely caring people.

Presentation Design

Six Miles High After more than 15 years at Apple, Mark Robson set up his own growing design studio. Mark is a great design professional with an eye for detail and an ear for listening. If you need your next presentation to look amazing, you need Six Miles High.

Marketing and Design

SoWhat Team After being Executive Creative Director at several high-profile agencies in Madrid, Pedro Soler started SoWhat Team. One of his favourite projects was the Barcelona Olympics. His new venture promises big things. We’ve been working with the wonderful team at SoWhat since 2018.

Online Training

DOMĚSTIKA community Paul’s been involved with the creative community at DOMĚSTIKA since 2019. His two bestselling DOMĚSTIKA workshops are available now – Writing for Social Media* and Developing a Tone of Voice. Look out for more. Since 2019, Paul has also taught Digital Copywriting as part of the Masters in Visual and Digital Media program** at Madrid’s IE Business School***.

* over 30,000 students, 98% positive reviews
** received teaching excellence awards in 2020, 2021, 2022
*** voted sixth best Business School in the world by Forbes as of 2019

Help us be better

We’re always happy to talk to anyone who can make the team even stronger. Is that you?

Get in touch