Allianz: Explore

Allianz wanted to position itself as a forward-thinking, dynamic brand. One that encouraged risk-taking and was at the forefront of innovation.

Partnering with frig design in Munich, we created Allianz Explore. A hub that tapped into Allianz’s heritage as explorers and risk takers. Allianz Explore looked at areas that were ripe for innovation across various industries and challenged the audience to explore with them.

As this was a departure for Allianz, we created a tone of voice for this specific campaign. We also developed the content strategy and guidelines to help Allianz Explore succeed.

ClientAllianz/frog designServicesCopywriting, Tone of Voice, Content StrategyLinkexplore.allianz.com

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