ALLIANZ: Igniting the Spirit of Innovation

Allianz wanted to position itself as a forward-thinking, dynamic brand. One that encouraged risk-taking and was at the forefront of innovation. And one that tapped into Allianz’s heritage as explorers and risk-takers.

Partnering with frog design in Munich, we created Allianz Explore. A hub that focused on areas ripe for innovation across various industries and challenged the audience to explore with them.

As this was a departure for Allianz, we created a tone of voice for this specific campaign. We also developed the content strategy and guidelines to help Allianz Explore succeed.

“It was a pleasure to work with Paul. It didn’t even take a day for him to adapt to the frog way of working, which many find challenging. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much. I cannot recommend him enough. Thank you, Paul.”

Seisho Manabe, Director, frog design

ClientAllianz/frog designServicesCopywriting, Tone of Voice, Content

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