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Igniting the Spirit of Innovation






Copywriting Tone of voice Content UX Content Strategy

Allianz wanted to position itself as a forward-thinking, dynamic brand. One that encouraged risk-taking and was at the forefront of innovation. And one that tapped into Allianz’s heritage as explorers and risk-takers.

Partnering with Frog Design in Munich, we created Allianz Explore. A hub that focused on areas ripe for innovation across various industries and challenged the audience to explore with them.

As this was a departure for Allianz, we created a tone of voice for this specific campaign. We also developed the content strategy and guidelines to help Allianz Explore succeed.

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