Dunlop Sports: Fabric of the Game

How do you excite audiences about a tennis ball? We shared the remarkable levels of engineering and design that go into the world’s number one tennis ball and its proud position at the centre of the game, in the past and into the future.

We partnered with Studio Tangerine and cast the Dunlop ball as the very centre of tennis. Because, put simply, without the ball, there is no game. We created a brand film that showed where the ball had come from, what went into making it and where it was now headed as the new official ball of the ATP Tour.

Fabric of the Game combined archive footage showing the development, manufacture and use of the Dunlop ball at various moments in the history of tennis.

ClientDunlop Sports/Studio TangerineServicesCopywriting, Tone of Voice, Scriptwriting

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