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Dunlop Sports

Celebrating the Centre of World Tennis

Client

Dunlop Sports

Industry

Sports

Service

Copywriting

dunlopsports.com/tennis/australian-open/

Dunlop makes the world’s best tennis ball. We wanted to share that with the world and celebrate that fuzzy little yellow feat of engineering.

Working with the fantastic Orangery Creative, we wanted to share the remarkable levels of engineering and design that go into the world’s number one tennis ball.

Together, we cast the Dunlop ball as the very centre of tennis. Using archive footage we created a brand film showing the Dunlop ball’s journey through the history of tennis, its manufacture and where it was now headed – the new official ball of the ATP Tour.

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