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Dunlop Sports

Crafting the CX Racket

Client

Dunlop Sports

Industry

Sports

Service

Copywriting

dunlopsports.com

Crafting the perfect racket. Playing the perfect match. Both are long, ceaseless journeys. We wanted to show how both quests centre around the same idea – a Journey for Perfection.

We partnered with the fantastic Orangery Creative, to bring this intertwined journey to life to launch the CX racket. We created a film featuring Wimbledon and US Open runner-up Kevin Anderson. And we complemented this with site copy and print work.

Journey for Perfection speaks to the endless quest that both players and Dunlop share – to make the best equipment in the game. To own centre court. Here’s to the journey.

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