How do you revitalise a former globally recognised leader in racket sports? We partnered with Orangery Creative to create a new identity to help revive the brand and show the world that Dunlop Sports is back in the game.
Our focus was the one thing that unites every player – the love of the game. Because sport belongs to everyone. Anyone who wants to play, can play. You just need the passion to play the game, to improve the game and to share the game. For the last century, it’s what’s kept Dunlop striving to perfect their products.
Together with Orangery Creative, we started by developing a new tone of voice for Dunlop Sports. We then wrote copy for the brand site, product copy and scripted the launch film that told the world, Dunlop was back in the game.
Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft.
Senior Content Manager, Apple
Paul is one of the most insightful writers I’ve worked with. He’s a strong and proactive creative whose infectious enthusiasm and forethought have driven many global campaigns to success. I couldn’t recommend Paul more highly.
Executive Creative Director, Huge
Paul & Robert at Craft Copywriting patiently worked with us to have a deep understanding of our history, our purpose, our values, our successes and failures. They then translated that work into authentic stories and positioning which truly reflect who we are. We are very grateful to work with them.
Everything you could ask for. On brief, on time and always looking to improve the work. Highly recommended.
Digital Project Manager, Tribal Worldwide London
Paul just gets it. He elevates content to the next level. He’s a talented writer, creative and a very clever communicator. And he’s great to work with – hard working, passionate and extremely humble.
Content Manager, PepsiCo
Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects.
Digital & Content Marketing Manager, Security & Safety Things
It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much.
Director, Frog Design
Paul exemplifies the best elements in a writer: he’s constantly looking for inspiration, and maintains a childlike sense of wonder for new things. His appetite for all things literary is humbling and he’s the nicest guy you’ll ever meet.
Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen
All our projects start with a conversation. Maybe you’re not entirely sure what you need, that’s fine, we’re happy to explore it with you.Get in touch