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GenesisCare

Humanising Complex Treatment

Client

GenesisCare

Industry

Healthcare

Services

Copywriting Tone of voice

How do you explain complex cancer treatment to concerned patients? In a way that’s informative, informal, yet sensitive? In under two minutes.

That was the brief from cancer treatment specialists, GenesisCare. Together with the SoWhat Team, we wrote the script and directed the voiceover artist for this short, motion-graphics piece.

The animation takes a light-hearted, but informative approach to explaining a potentially confusing form of cancer treatment.

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