GenesisCare: Theranostics Made Simple

How do you explain a complex cancer treatment to patients in a way that’s informative, informal, yet sensitive? In under two minutes.

Together with the team at SoWhat, we wrote the script for this short, motion-graphics piece and directed the voiceover artist. The animation takes a light-hearted, but informative approach to explaining a potentially confusing form of cancer treatment.

ClientGenesisCare/SoWhat TeamServicesScriptwriting, Storyboarding, Voiceover Direction

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