Our brief was to make Dacadoo a new health engagement platform that was accessible and enjoyable for all users.

We developed an energetic, encouraging and lighthearted tone of voice that made improving your health fun, not scary or preachy. We also partnered with the team at frog design in Munich to create a user journey that made the whole experience seamless and rewarding.

ClientDacadoo/frog designServicesCopywriting, UX Writing, StrategyLinkwww.dacadoo.com

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