NIKE: Marking Football History

Atlético Madrid vs FC Barcelona Femenino had the highest attendance for any women’s match in history. Nike asked us to celebrate this watershed moment on its global social channels.

Women’s football is on the rise. And Nike wants to drive that charge. So when Atlético Madrid vs FC Barcelona Femenino sold out, we saw a perfect moment to amplify the progress. Bringing attention to this historic moment but, reminding everyone that the fight for equality charges on. Full capacity is not enough.

We created Instagram posts for Nike Football, Nike Women and the Nike Global channels, seeing traction of just under half a million likes per piece.

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