Nike Football: Atlético de Madrid Kit Launch

Our brief was to develop authentic positioning for Atleti and create excitement around the launch of their 2017/2018 kit.

We partnered with Nike Iberia to develop the principles that defined Atlético de Madrid as a team. We then created a line in Spanish to encapsulate the feeling around the launch of the new kit.

ClientNike Football IberiaServicesCopywriting, Strategy

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