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Nike Football

Helping Atlético de Madrid Stand Proud


Nike Football





Atlético de Madrid is an intensely proud club with fiercely loyal fans. So getting the new kit in their hands is a big moment for the Atléti faithful.

Our brief from Nike was to develop authentic positioning that would spark the fans’ passion for the launch of their 2017/2018 kit.

We partnered with Nike to develop the principles that defined Atlético de Madrid as a team. And then to create a line in Spanish to encapsulate that feeling.

Alongside the Nike team, we developed Luchamos Juntos (literal translation ‘we fight together’).

This distils the fierce loyalty and undying commitment that fuses Atléti’s fans and players. We used this line in retail and online marketing.

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