The launch of a new FC Barcelona kit is an event like no other. For a team like no other. So Nike asked us to help make this launch something special.
We wanted to make key football influencers feel like they were receiving something special when they got their new FC Barcelona shirt delivered.
We worked alongside the team at Nike to create an elegant insert printed on premium card stock and seeded it to key football influencers ahead of the public launch of the kit.
This gave a short history of the kit and invited fans to upload an image of themselves in the shirt to drive social noise around the launch.
Paul & Robert at Craft Copywriting patiently worked with us to have a deep understanding of our history, our purpose, our values, our successes and failures. They then translated that work into authentic stories and positioning which truly reflect who we are. We are very grateful to work with them.
Paul just gets it. He elevates content to the next level. He’s a talented writer, creative and a very clever communicator. And he’s great to work with – hard working, passionate and extremely humble.
Content Manager, PepsiCo
Paul is a true wordsmith. He is never satisfied with ‘good enough.’ It was a pleasure to work with—and be inspired by—someone constantly seeking experts and experiences to hone his craft.
Senior Content Manager, Apple
Everything you could ask for. On brief, on time and always looking to improve the work. Highly recommended.
Digital Project Manager, Tribal Worldwide London
Paul is one of the most insightful writers I’ve worked with. He’s a strong and proactive creative whose infectious enthusiasm and forethought have driven many global campaigns to success. I couldn’t recommend Paul more highly.
Executive Creative Director, Huge
It was a pleasure to work with Paul. His great collaborative mindset and professionalism push the deliverable to the next level. He’s a great content strategist, writer and thinker who asks insightful questions to push the design. I’ve never worked with a writer who influences design so much.
Director, Frog Design
Straight away, we saw Craft’s work ethic and can-do attitude. There have been many big projects where we needed support and this took a lot of weight off our shoulders and meant we could concentrate on more strategic decisions driving the projects.
Digital & Content Marketing Manager, Security & Safety Things
Paul exemplifies the best elements in a writer: he’s constantly looking for inspiration, and maintains a childlike sense of wonder for new things. His appetite for all things literary is humbling and he’s the nicest guy you’ll ever meet.
Vice President, Creative and Original Content at RFRSH Entertainment / Blast Pro Series / Astralis / Origen