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Nike Football

Launching More Than a Kit


Nike Football




Copywriting Tone of voice

The launch of a new FC Barcelona kit is an event like no other. For a team like no other. So Nike asked us to help make this launch something special.

We wanted to make key football influencers feel like they were receiving something special when they got their new FC Barcelona shirt delivered.

We worked alongside the team at Nike to create an elegant insert printed on premium card stock and seeded it to key football influencers ahead of the public launch of the kit.

This gave a short history of the kit and invited fans to upload an image of themselves in the shirt to drive social noise around the launch.

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