Nike Football: Sporting de Gijón

We were asked to come up with an identity to help promote the launch of the 2017/2018 Sporting de Gijón kit.

We partnered with Nike Iberia to find the principles that defined Sporting de Gijón as a team. We then created a line in Spanish and English to encapsulate the feeling around the launch of the new kit.

For this project, we worked alongside the great team at production company Binalogue. See more of their awesome work at

ClientNike Football Iberia/BinalogueServicesCopywriting, Strategy

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