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Positioning the World’s Best Defender






Copywriting Content Strategy

When Sergio Ramos partners with Nike to design his own boot, it needs celebrating. We partnered with Nike to position the launch of the iconic defender’s personalised boot.

We needed to capture Sergio’s personality and playing style. Then use this to frame the launch of his personalised Nike Tiempo boot.

Alongside the Nike team, we developed Corazon y Sangre (the literal translation is heart and blood, but for UK football audiences, think ‘blood and thunder’).

This perfectly encapsulates Sergio’s approach and provided the positioning that framed all of Sergio’s activities to launch the new Tiempo.

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