Nike Football: Sergio Ramos Positioning

Nike Iberia asked us to help develop a positioning for Sergio Ramos that captured the iconic defender’s personality and playing style. Then use this to frame the launch of his personalised Nike Tiempo boot.

Partnering with the Nike team, we developed Corazon y Sangre (the literal translation is heart and blood, but for UK football audiences, think ‘blood and thunder’). This perfectly encapsulates Sergio’s approach and provided the positioning that framed all of Sergio’s activities to launch the new Tiempo.

ClientNike Football IberiaServicesCopywriting, Strategy

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