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Security & Safety Things

Leading the Security Camera Revolution


Security & Safety Things




Copywriting Tone of voice Content UX Content Strategy

Security & Safety Things is changing what security cameras are capable of. By adding apps to cameras, S&ST is revolutionising cameras the way Apple revolutionised smartphones.

We worked with the team at S&ST to help them define their offering and develop a coherent way of talking about what they did. Together we made the potentially confusing world of IoT and AI-enabled cameras seem simpler and more approachable.

We developed a brand tone of voice, brand site and various launch documents to help Security & Safety Things lead its IoT revolution.

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