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Dunlop Sports

Unleashing the Power of Squash

Client

Dunlop Sports

Industry

Sports

Services

Tone of voice Copywriting Script/Voiceover

Dunlop wanted to celebrate the launch of its latest range of Control squash rackets, focusing on younger players. The brief was to launch the Precision Series, communicating that precision equals control. And to cement Dunlop’s position as the leaders in squash.

We worked with the team at Orangery Creative to create Hit It – a campaign centred around a dynamic film of two friends, two exciting young Dunlop players going head to head on the squash court. We also created print ads, web page, social teasers and POS marketing assets.

 

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